Books

  • A Good Hard Kick In the Ass: Basic Training for Entrepreneurs – by Austin’s own Rob Adams, 2002
  • A Primer on Technology Licensing – Gregory J. Battersby and Charles W. Grimes, 1996
  • Big Bang Disruption: Strategy in the Age of Devastating Innovation - Larry Downes and Paul Nunes, 2014
  • Blue Ocean Strategy (Expanded Edition) - W. Chan Kim and Renee Mauborgne, 2015
  • Business Model Generation - Alexander Osterwalder and Yves Pigneur, 2010
  • How to Win Friends and Influence People - by Dale Carnegie, 1936
  • If You Build It They Will Come – by Austin’s own Rob Adams, 2010
  • Ignore Everybody: and 39 Other Keys to Creativity - Hugh MacLeod, 2009
  • Lincoln on Leadership – Donald Phillips, 1992
  • Naturally Caffeinated: Addicted to Entrepreneurship - by Austin's own Steve Guengerich, 2015
  • Term Sheets and Valuations – Alex Wilmerding, 2006
  • The E-Myth Revisited - Michael E. Gerber, 1995
  • The Four Lenses of Innovation - Rowan Gibson, 2015
  • The Four Steps to the Epiphany - Steve Gary Blank, 2005
  • The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt, 1984
  • The Innovator's Dilemma: The Revolutionary Book That Will Change The Way You Do Business - Clayton M. Christenen, 1997
  • The Innovators's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth - David Silverstein, Philip Samuel, Neil DeCarlo, 2009
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Ries, 2011
  • The Medici Effect – Frans Johannsson, 2006
  • The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, 2012.
  • The Startup Owner's Manual - Steve Blank and Bob Dorf, 2012. A must ready for any startup founder.
  • The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career - Reid Hoffman, 2012
  • The Successful Marketing Plan: A Disciplined and Comprehensive Approach - Roman G. Hiebing Jr. and Scott W. Cooper, 2003. Great reference book for startups.
  • The Wisdom of Failure: How to Learn the Tough Leadership Lessons Without Paying the Price - Laurence G. Weinzimmer and Jim McConoughey, 2012
  • Venture Deals – Brad Feld and Jason Mendelson, 2011